Kim Kardashian has done it again; yes, she has launched a Christmas campaign that has been applauded by many and also criticized. In this case, we will focus on highlighting that she has achieved a great campaign. Skims, the brand of which she is the owner, is in a splendid moment, not only for having signed a collaboration with Swarovski but also for securing a long-term contract with the NBA. Now, as part of her Christmas initiative, Kim has enlisted the photographer Nadia Lee Cohen.

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Skims' Campaigns

It's worth mentioning that at the end of October, the brand launched an innovative bra that incorporates nipples, generating controversy but demonstrating a very effective communication strategy. On this occasion, the promotional video for the campaign features Kim Kardashian herself, showcasing how global temperatures are rising, suggesting that her product is a tool to "combat climate change."

Although the campaign received negative criticism, its goal is to allocate 10% of the profits from sales to 'One Percent for the Planet,' an international environmental organization that encourages companies to donate 1% of their annual revenue to globally conscious causes.

Did you know that this type of bra was invented in the 1970s? What Kim Kardashian presented had already been done for the first time in the 1970s by a brand called VIVA Lingerie, which made history by incorporating nipples with a "cold weather" appearance into bras.

The Christmas Campaign Skims

Christmas campaign once again seeks inspiration from the 1960s to bring a vintage aesthetic to the promotional images. The photographs taken by Nadia Lee Cohen have achieved a remarkable result, capturing the essence of Lange's 1960s images. Skims' garments invite you to spend cozy and well-wrapped holidays with pajamas, jackets, and padded pants. The choice of a skiing aesthetic is not coincidental, as year after year, we see major brands launching lines dedicated to skiing.

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Skims' Christmas campaign not only invites you to spend the holidays in style and comfort but also highlights the brand's commitment to broader causes, consolidating Kim Kardashian's influence and impact in the fashion industry.