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Simon Porte Jacquemus, the creator and designer behind the fashion brand Jacquemus, has forged one of the most admired brands in the competitive world of fashion. How has he achieved this? In this article, we break down his success and unique communication strategy.
Simon Porte is the visionary founder of Jacquemus. At the young age of 18, he brought his own brand to life, and in 2012, he made a striking debut at Paris Fashion Week. In that memorable event, Simon captivated both critics and fashion enthusiasts.
His move to Paris to study fashion design was marked by the loss of his mother, and it is precisely this emotional connection that inspired the brand's name: Jacquemus, his mother's maiden name.
Jacquemus' impact on fashion is undeniable. In an industry notoriously difficult to establish oneself in, Jacquemus stands out for its simplicity and elegance, reimagining classics. The brand is synonymous with experimenting with silhouettes and volumes, creating unique pieces that capture attention and become the center of attention.
The most notable aspect of Jacquemus is its narrative. In the designer's own words, "I don't make clothes, I make stories." And this is reflected in every Jacquemus collection, which communicates a romantic tale about the folklore and craftsmanship of the French coast.
Jacquemus' communication and marketing strategy is acclaimed both in the industry and among consumers. The brand has successfully connected with its audience through social media and has kept a constant pulse on digital trends. Examples of its ability to create controversy and attract the audience include:
Jacquemus pays meticulous attention to every detail, and when they unveil their social media campaigns, it's evident just how well-crafted they are. For instance, take the "A table" campaign; each element serves a purpose. In the image where we see the Le Chiquito moyen boucle atop the plates, it's like the "icing on the cake." The cherries act as focal points, guiding us to the prominent cherry, which is the Le Chiquito.
And what can we say about the Les boucles Croissant earrings? The photography is magnificent, and the elements come together to tell a story.
In the world of fashion, Jacquemus offers reasonable prices, with bags costing around €550. This strategy lays the foundation for future growth and market opportunities, especially among a young audience.
Narrative is essential for the brand, which carefully selects its collaborations and ambassadors. Celebrities like Rihanna and Kendall Jenner have sported Jacquemus creations, and Kendall has even worked as a model in one of its runway shows.
Jacquemus has built a solid universe that promises to endure in the fashion industry. Its creations will continue to captivate audiences in the years to come.
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