Why is red the color of the season?

Passion, sensuality, and power: the attributes that define the color red. The color red has long been a symbol of passion, sensuality, and power. Renowned brands like Louboutin or Valentino have adopted it as an emblem of their identity. 

Surprised? In reality, red has been in vogue for quite some time, as confirmed by the fall/winter collections of 2022-23. However, this season, the standout color has been pink, a trend that has taken over the streets thanks to the Barbie phenomenon. 

Origins of red 

Colors have the ability to reflect feelings and emotions, and red is a prominent example. In Western culture, the color red has become a symbol of love, sensuality, power, and strength. 

In the world of fashion 

Red has always held a special place in fashion, representing luxury and beauty. Luxury brands have embraced this color in various ways; for example, Valentino Gavanti patented his own shade of red, and we can't overlook the iconic red soles of Christian Louboutin shoes.

The lasting power of red in fashion

Red has proven to be much more than a fleeting trend in the world of fashion. Over the years, it has maintained its status as a symbol of passion, sensuality, and power. As you embrace the current trend, remember the importance of investing in timeless pieces in this color that can become essential elements of your wardrobe. Red is a choice that never goes out of style and always makes a bold statement on any occasion.

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